
MAKE YOUR PEOPLE EXPERIENCE
OUTSTANDING

Employer Value Proposition & Employee Experience
We uncover your culture, make it enticing through storytelling and create a frictionless experience that wows candidates and employees alike.

Upskilling for People & Culture Teams
We empower you to develop bold ideas on how to further nurture your best culture every day.
For a great workplace culture that is alive in everyone's actions, every day - initiated from your own team.

Experience Design for Retreats & Offsites
We carefully design your gatherings to meet your organisation’s goals and aspirations. So that every event becomes a reflection of the way you collaborate at your best and creates long lasting bonds among your people.
WHAT PEOPLE SAY

Hanno Renner
CEO at Personio
Munich
"THIS IS SO US!"
“This is so us”, were the first words that sprang to mind when we read the final version of our newly created Personio Code. We already have a strong culture but after revisiting our
Values and Operating Principles, they now truly capture every aspect of how we
collaborate today – allowing us to inspire new generations of talent
andto scale our culture as we grow internationally.
The Personio Code serves us as motivation, guides our decision making
and increases how we all identify with our culture.
With Andrea’s & Stephanie’s support we have a super solid foundation
for scaling our culture as we pursue our ambitious growth plans.
We loved the collaboration and wholeheartedly recommend Andrea & Stephanie to anyone who wants to capture the essence of their company culture in a tangible and inspiring way to consolidate, change or future proof it.

"A VERY POSITIVE
AND ENERGISING EXPERIENCE"
Christoph Müller-Hoecker /
Head of Organizational Development /
A global insurance provider in Munich

"ONE OF THE BEST WORKSHOPS
I HAVE EVER DONE"
Alice Belin /
Senior Marine Policy Officer /
Seas At Risk / Brussels

"DESIGNED FOR LONG TERM IMPACT"
Daniel Strohmayr /
CEO at tacterion/
Munich
HOW WE WORK

Authenticity meets aspiration
We believe culture is what is happening when no one is looking.
So we take our time to dig deep and understand what is. And then we dream together with you to imagine the future.
We use our Service Design toolkit, Design Thinking experience and human-centred lens to frame your organisation's challenges, to bring everyone along on the journey and to design processes, rituals and solutions that move you towards the workplace of your dreams.

It's a journey
We believe culture is a living organism and not set in stone. Empowered in the right way, every interaction becomes an opportunity for positive change.
We design our collaborations as a process where we value long term impact over short sighted decisions and co-creation over working with a selected few. We give a voice to your people and invite multiple perspectives to tell us the stories that make your workplace. Together we decide on tangible experiments allowing you to hack your own culture from within. And if you lack inspiration, we have a ton of brain teasing examples that spark ideas as you are starting your own journey.

Confetti, sparkle, unicorns
We believe in magic - the moment when many brains connect and contribute to something bigger, the joy of achieving a big milestone by uplifting each other, the pleasure of ideas bouncing around the room and taking off to the moon.
We design our processes and interactions for these moments to emerge using facilitation techniques like Liberating Structures and Open Space Technology, co-creation methods like collective Storytelling and Brainwriting and collaborative tools like Miro, Mural and Circles.
WHO WE ARE
CultureByDesign is a culture consultancy for workplaces looking to intentionally design their people experience to wow employees and candidates alike.
At CultureByDesign, we help organisations design the workplace culture of their dreams. We do so by helping you uncover your current company culture, by visualising what a desired culture could look like and by mindfully designing practical measures for this aspirational culture to come alive.
We founded CultureByDesign to support Leadership, People & Culture and Employer Branding teams in gaining clarity and in actively shaping their workplace culture to attract the talent they need, that will enjoy being part of the team and contribute to the organisation's long term success story.

Andrea Strohmayr - Founder
Over the past 15 years Andrea has been working in, with and for creative agencies and big corporates, Fortune 500 and small start-ups, a future unicorn and dinosaurs, fast growing scale ups and public institutions. From HR tech to hardware, from financial sector to care homes, her experience spans across a large variety of industries.
Seeing and experiencing how different and yet similar all these types of businesses go about organising their work and defining how to work together was eye-opening, mind-blowing and thought-provoking.
Over the past 5 years she has been intrigued by New Ways of Working and the Future of Work. And how we can mindfully design a way of collaborating that works for a given organisation with a particular purpose at a certain moment.
Her mission is to open minds to open up possibilities, to inspire and to empower every organisation she works with to have a culture that is not just happening but one that is deliberately shaped and actively lived for the benefit of all parties involved.
Our Collaborators
Everyone we work with brings more to the table than "just" a lot of expertise in culture or collaboration design and great facilitation skills. Every single one of our experts has a deep interest in topics bigger than “just work” which gives us exposure to trends, approaches and alternative ways of thinking that ultimately fuel back into how we serve our clients. Our explorations include the future of work, living and urban spaces, entrepreneurship, futures literacy, neuroscience, spirituality, human consciousness, social innovation, regenerative societies and much more.
Aside of our core team we work with a vast network of experts to ensure we have the right people and perfect skill match foreach project.
Some of our favourite projects would not have been possible without the support of Stephanie Berger, Magda Lechowicz and Kilian Moser.

Line Mørkbak
Curator of Spaces & Hybrid Collaboration Expert

Lena Tünkers
Process Designer & Futures Expert

Lech Guzowski
Workplace Culture Designer & Leadership Coach

Audrey Julienne
Leadership Coach & Entrepreneurship Expert

David Papa
Higher Self Coach & Leadership Improv Facilitator

Martina Oettl
Collaboration Designer & Futures Expert

Ruben Lodts
Experience Designer & Social Innovation Expert
WE'D LOVE TO HEAR FROM YOU
Munich, Brussels, around the globe - the world is our oyster. We are nomads at heart and set up our business in a way that we can work from just anywhere.
German, English, Dutch, French, Danish, Polish - choose your lingua, we are curious to learn more about how we can support you!