GROW YOUR CULTURE
INTENTIONALLY
Your DNA
Getting clear on what makes you special
Are you afraid of losing
your culture as you scale?
Let's create clarity on who you are beyond buzzwords. So you can
add the kind of people who will thrive with you and nurture your culture forward as your team grows.
Show, don't tell Experience design for offsites and retreats
Tired of talking about values?
Make your in-person time a showcase for your culture at its best.
We create unforgettable moments where identification is high, connections are deep, and trust runs the show.
Every interaction matters
Mentoring for a coherent Employee Experience
Do you have values on the walls but little identification with them in your team?
We help you bring the best of your culture into your people’s everyday experience.
WHAT PEOPLE SAY
Miriam Sternitzky
Chief People Officer at Westwing
"Such an inspiring collaboration"
Andrea helped us create the first global Employer Value Proposition for Westwing. It was such an inspiring collaboration - she always asked the right questions, led very productive workshops and managed to capture our unique culture in a compelling EVP that feels just right for us. What particularly impressed us was her ability to help us navigate the complex process across multiple countries, with over a hundred people involved and all of that in a time of great transition for our company.
Hanno Renner
CEO at Personio
"THIS IS SO US!"
“This is so us”, were the first words that sprang to mind when we read the final version of our newly created Personio Code.
The Personio Code serves us as motivation, guides our decision making
and increases how we all identify with our culture.
With Andrea’s support we have a super solid foundation
for scaling our culture as we pursue our ambitious growth plans.
We loved the collaboration and wholeheartedly recommend Andrea to anyone who wants to capture the essence of their company culture in a tangible and inspiring way to consolidate, change or future proof it.
"A VERY POSITIVE
AND ENERGISING EXPERIENCE"
Christoph Müller-Hoecker /
Head of Organizational Development /
A global insurance provider in Munich
"ONE OF THE BEST WORKSHOPS
I HAVE EVER DONE"
Alice Belin /
Senior Marine Policy Officer /
Seas At Risk / Brussels
"DESIGNED FOR LONG TERM IMPACT"
Daniel Strohmayr /
CEO at tacterion/
Munich
HOW WE WORK
Authenticity meets aspiration
We believe culture is what is happening when no one is looking.
So we take our time to dig deep and understand what is. And then we dream together with you to imagine the future.
We use our Service Design toolkit, Design Thinking experience and human-centred lens to frame your organisation's challenges, to bring everyone along on the journey and to design processes, rituals and solutions that move you towards the workplace of your dreams.
It's a journey
We believe culture is a living organism and not set in stone. Empowered in the right way, every interaction becomes an opportunity for positive change.
We design our collaborations as a process where we value long term impact over short sighted decisions and co-creation over working with a selected few. We give a voice to your people and invite multiple perspectives to tell us the stories that make your workplace. Together we decide on tangible experiments allowing you to hack your own culture from within. And if you lack inspiration, we have a ton of brain teasing examples that spark ideas as you are starting your own journey.
Confetti, sparkle, unicorns
We believe in magic - the moment when many brains connect and contribute to something bigger, the joy of achieving a big milestone by uplifting each other, the pleasure of ideas bouncing around the room and taking off to the moon.
We design our processes and interactions for these moments to emerge using facilitation techniques like Liberating Structures and Open Space Technology, co-creation methods like collective Storytelling and Brainwriting and collaborative tools like Miro, Mural and Circles.
WHO WE ARE
CultureByDesign is a culture consultancy for workplaces looking to intentionally design their people experience to wow employees and candidates alike.
We founded CultureByDesign to support Leadership, People & Culture and Employer Branding teams in gaining clarity and in actively shaping their workplace culture to attract the talent they need, that will enjoy being part of the team and contribute to the organisation's long term success story.
Andrea Strohmayr - Founder
Over the past 15 years Andrea has been working in, with and for creative agencies and big corporates, Fortune 500 and small start-ups, a future unicorn and dinosaurs, fast growing scale ups and public institutions. From HR tech to hardware, from financial sector to care homes, her experience spans across a large variety of industries.
Seeing and experiencing how different and yet similar all these types of businesses go about organising their work and defining how to work together was eye-opening, mind-blowing and thought-provoking.
Over the past 7 years she has been intrigued by how we can mindfully design a way of collaborating that works for a given organisation with a particular purpose at a certain moment.
Her mission is to open minds to open up possibilities, to inspire and to empower every organisation she works with to have a culture that is not just happening but one that is deliberately shaped and actively lived for the benefit of all parties involved.
Our Collaborators
Everyone we work with brings more to the table than "just" a lot of expertise in culture or collaboration design and great facilitation skills. Every single one of our experts has a deep interest in topics bigger than “just work” which gives us exposure to trends, approaches and alternative ways of thinking that ultimately fuel back into how we serve our clients. Aside of our core team we work with a vast network of experts to ensure we have the right people and perfect skill match for each project.
Line Mørkbak
Curator of Spaces & Hybrid Collaboration Expert
Lech Guzowski
Workplace Culture Designer & Leadership Coach
Lena Tünkers
Process Designer & Futures Expert
Audrey Julienne
Leadership Coach & Entrepreneur
Martina Oettl
Collaboration Designer & Futures Expert
Ruben Lodts
Experience Designer & Social Innovation Expert
Clients who trust in us
WE'D LOVE TO HEAR FROM YOU
Munich, Brussels, around the globe - the world is our oyster. We are nomads at heart and set up our business in a way that we can work from just anywhere.
German, English, Dutch, French, Danish, Polish - choose your lingua, we are curious to learn more about how we can support you!
